White label · Co-brand · JOE × YOU
Your Brand.
Our Bite.
Coffee bites under your name. For roasters, it's your beans in a new format. For hotels, events companies, and brands, it's a product your customers keep — manufactured, packaged, and delivered by us.
“Premium B2B manufacturing partner. Your Brand. Your Beans. Our Expertise.”
50kg
~2,500 bites
Minimum order
4 weeks
from deposit
Lead time
7
incl. custom
Variants
24hr
on enquiries
Response time
Who it's for
One product. Four ways in.
Coffee Roasters
Your beans. Your roast profile. Our bite.
Extend your range into a new format without new equipment, staff, or factory floor. Every bite preserves the flavour profile you've spent years developing.
Enquire →Hotels & Venues
A branded amenity guests take home.
Your logo on the pack — turndown gifts, minibar, welcome hampers, conference catering. Use The Joe house roast or nominate a local roaster.
Enquire →Events & Experiences
Conference bags. Race packs. Wedding favours.
Short-run branded bites for launches, festivals, endurance events, and weddings. A giveaway that gets eaten, not binned.
Enquire →Brands & Corporate
Gifting and merch under your name.
Client gifts, staff kits, and private-label retail runs. Complete control over the artwork — The Joe stays invisible in market.
Enquire →Don't roast coffee? No problem — use The Joe house roast, or nominate any roaster and we'll work with them directly.
Three ways to work together
Choose your packaging model
How much of your identity comes to market is entirely up to you. Roasters supply their own beans and roast profile; everyone else can use The Joe house roast or nominate a roaster.
JOE × YOU
Ours
Packaged under The Joe brand with your roastery attribution line. Label reads: "Artisan coffee bites crafted using [Your Roastery] beans."
- Pre-designed packaging included
- Fastest production turnaround
- No design investment needed
- Custom options available (+$)
Ideal for: New to coffee bites. Want the simplest path to market.
CO-BRANDED
Us
Co-branded with your roastery. Label reads: "[Your Roastery], bites manufactured by Joe."
- Your logo + The Joe branding
- Stronger roastery brand recall
- Clear manufacturing attribution
- Custom options available (+$)
Ideal for: Established roasters who want their brand front and centre.
WHITE-LABEL
Yours
Fully under your brand. Complete control over all artwork. The Joe is invisible in market.
- 100% your brand identity
- Full control of all elements
- Ideal for established roasters
- All customisations available (+$)
Ideal for: Premium roasters with strong brand equity who want seamless product extension.
All models ship in The Joe's standard 20g format. Customisation options (+$) available for each.
What we can make
Seven variants, one process
You select the base format. We produce it using your beans at your specified roast profile. Each variant available in all three packaging models.
Full-bodied espresso. Your blend, your roast profile.
Oat milk base. The trending format.
Dairy milk. Creamy and approachable.
Espresso-forward with a touch of milk.
Hazelnut-flavoured latte bite.
High-caffeine performance formulation with creatine.
Unique formulation. Talk to us about what you need.
Additional variants available on enquiry. Creatine formulation and custom flavours may require longer lead times and minimum run adjustments.
From enquiry to shelf
How it works
Enquire
Tell us about your roastery, which beans you want to use, and which variants and packaging model interest you. We respond within 24 hours.
Develop
We work with your roast profile to dial in the formulation. Your beans, our process. We align on flavour targets before any production begins.
Sample
We produce a pre-production sample run for your approval. Taste it, test it, refine it. Production only begins once you sign off.
Manufacture
Full production run in 4 weeks from deposit. Delivered to your door, packaged to spec, ready for your shelves or your wholesale accounts.
Why us
Your expertise is the coffee.
Ours is making it edible.
Bean integrity first
Our process preserves the nuanced flavour profile of your roast — the notes you've spent years developing. No compromise, no masking.
No capital investment
No new equipment, no new staff, no new manufacturing floor. Your R&D budget stays where it belongs — on sourcing and roasting.
Your brand, fully
White-label, co-branded, or The Joe × You. You decide how visible each brand is. We have the infrastructure; you have the identity.
Live partnership
We already work with purpose-led roasters
Change by World Vision — a specialty roaster whose profits fund World Vision's programs — uses The Joe's manufacturing to bring their beans to bite form. If you want a reference for what a roaster partnership looks like in practice, Change is it.
Common questions
Quick answers
Can I use my own beans and roast profile?
Yes. Every bite uses your beans at your specified roast profile. We don't supply or blend the coffee — that's your expertise. We manufacture the bite.
What is the minimum order?
50kg of finished product (~2,500 individual bites) per production run. We'll confirm pricing when you enquire.
How long does production take?
4 weeks from deposit paid to delivery. This includes formulation sign-off, production, and packaging. Sample approval happens before the clock starts.
Ready to start?
Your beans deserve a second format.
Fill in the enquiry form. We'll respond within 24 hours with next steps, a sample brief, and answers to any questions.
Or email directly: tasman@thejoe.com.au