Soft launchorder by to be first to get your hands on The Joe when we ship in September. Order now

Wholesale

Stock The Joe

Premium bean-to-bite coffee bites for cafés, gyms, hotels, and grocers. No equipment. No maintenance. No excuses not to carry it.

24units

Minimum order

Weeklyto your door

Delivery

24hron enquiries

Response time

Includedat onboarding

Staff training

Where The Joe sells

Built for your counter

Same product — but every venue sells it differently. Find yours.

Cafés & Coffee Shops

Sell coffee when the machine is off.

A register-side unit for the queue, the takeaway crowd, and every hour your espresso machine isn't running. No prep, no wastage, no barista required.

Best sellers:EspressoCafe LatteMacchiato

Gyms & Fitness

Caffeine that fits in a gym bag.

The Sports Bite is built for training — high caffeine, sugar and milk free, no shaker required. Sell at reception, front desk fridges, or vending.

Best sellers:SportsEspresso

Hotels & Accommodation

In-room coffee. Zero machine maintenance.

Minibar, turndown, and conference catering. A premium amenity guests actually use — and remember. 12–24 month shelf life means no rotation headaches.

Best sellers:EspressoCafe LatteMacchiato

Grocers & Providores

A new category for the counter.

Strong margin, long shelf life, compact 24-unit display cartons. A genuinely new product story your regulars haven't seen before.

Best sellers:EspressoCafe LatteMacchiatoSports

Why wholesale

Built for business

01

Zero equipment

No espresso machine. No grinder. No milk frother. No cleaning. Coffee bites work anywhere — your customers don't need to wait for a barista.

02

Strong margin

Wholesale rates leave strong room against RRP — we'll include the full rate card in our first reply to your enquiry.

03

Training included

We come to you. Your staff learn the product story, how to recommend bites, and how to merchandise them for maximum sales.

04

Weekly delivery

You never run out. Standing orders are automatically fulfilled weekly — change quantities anytime with 48 hours notice.

Six products available

The Wholesale Range

The Joe originals

Change by World Vision — purpose-led range

The full range is available wholesale. Mix and match across all variants in every order.

Stock coffee that gives back

Change by World Vision

Change is a specialty coffee roaster owned by World Vision Australia. Every dollar of profit from Change products goes directly to World Vision's programs — clean water, education, emergency relief.

When you stock Change Latte (Soy) and Change Espresso bites, you give your customers a product with a story worth telling. It sells itself.

Change Latte

Change Latte (Soy)

A latte that gives back. Made with Change coffee — every purchase funds World Vision.

Change Espresso

Change Espresso

Bold espresso. Better purpose. Roasted by Change, backed by World Vision.

Getting started

Three steps to stocking The Joe

01

Enquire

Fill in the form below. We'll respond within 24 hours with a sample pack, pricing sheet, and onboarding info.

02

Onboard

We set up your account, visit your venue for a product walkthrough, and help you merchandise and position the bites.

03

Order weekly

Standing orders ship every week. Update quantities or product mix with 48 hours notice. Online, email, or phone.

Common questions

Wholesale FAQ

What's the minimum order quantity?+
24 units per delivery. Mix and match across all products in the range.
How does pricing work?+
Submit an enquiry and we'll send the full wholesale rate card within 24 hours, including volume tiers and a first-order introductory offer for new accounts.
How often do you deliver?+
Weekly. Orders are placed by EOD Wednesday for Friday delivery. Update quantity or product mix with 48 hours notice.
Do you offer consignment?+
No — we invoice on delivery. Payment terms are available for established accounts on application.
Can I stock Change by World Vision products only?+
Yes. You can stock any combination of The Joe products. The 24-unit MOQ applies to the order total, not per SKU.
What areas do you deliver to?+
Currently Victoria. Interstate wholesale enquiries are welcome — we're expanding nationally in 2025.

Ready to stock The Joe?

Your Brand. Your Beans. Our Expertise.

Fill in the enquiry form and we'll be back within 24 hours with a sample pack, pricing sheet, and answers to any questions.